Solution

Ketam worked closely with McDaids to carefully review their product line, focusing on items that not only celebrated the bakery’s rich heritage but also had the potential to resonate with consumers across Ireland. After thorough analysis, we selected a range of core products that would lead the brand's national expansion. These products were then refined, with our team assisting in the development of branding and packaging that captured the warmth and tradition of McDaids, while appealing to a broader audience.

In addition to branding, we worked on positioning these key products for retail buyers, ensuring that McDaids’ reputation for quality and craftsmanship translated into a compelling offering for larger markets. As we continue to collaborate with McDaids, we are confident that their signature products, rooted in over 40 years of baking expertise, will soon be enjoyed by consumers across Ireland. Ketam remains committed to guiding McDaids through this exciting phase of growth, positioning them for a successful future on shelves nationwide.