
About
Karri Kitchen, founded by Shera in Northern Ireland, is a vibrant brand reflecting her Indonesian heritage and passion for healthy, nutritious South-East Asian cuisine. After opening a new commercial factory in 2021, the business sought to expand its market presence. While the products were well-received, Karri Kitchen needed help growing sales, establishing key relationships with buyers, and positioning itself as a household name throughout Ireland.
Solution
Ketam stepped in to provide comprehensive support, working closely with Karri Kitchen to strategically position the brand for long-term success. We began with an in-depth review of the business, focusing on product sourcing, preparation processes, and cost management to ensure the company was primed for growth. Our team also facilitated panel testing to refine new product lines, ensuring the highest quality and market appeal. Additionally, we guided the evolution of the brand's identity, enhancing its presence and market positioning.
Once the foundations were solidified, we launched a targeted sales strategy aimed at both retail and food service sectors, focusing on building strong relationships with key buyers. Through our efforts, Karri Kitchen has successfully secured placements in major retailers such as Tesco, Dunnes Stores, Asda, and Hendersons. As the brand continues to grow, Ketam remains deeply involved, ensuring Karri Kitchen is well-positioned to achieve its vision of becoming a recognised and trusted name in homes across Ireland. We continue to support the business with a long-term strategy to drive sustainable growth and maximise its market impact.




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P72PX68
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